Description: Data, Expert Knowledge and Decisions : An Interdisciplinary Approach With Emphasis on Marketing Applications, Paperback by Gaul, Wolfgang A. (EDT); Schader, Martin (EDT), ISBN 364273491X, ISBN-13 9783642734915, Like New Used, Free shipping in the US Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
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Book Title: Data, Expert Knowledge and Decisions : An Interdisciplinary Appro
Number of Pages: VIII, 380 Pages
Publication Name: Data, Expert Knowledge and Decisions : An Interdisciplinary Approach with Emphasis on Marketing Applications
Language: English
Publisher: Springer Berlin / Heidelberg
Item Height: 0.3 in
Publication Year: 2012
Subject: Marketing / General, Expert Systems, Decision-Making & Problem Solving, Desktop Applications / Databases, Information Management, Economics / Theory
Type: Textbook
Item Weight: 23.8 Oz
Item Length: 9.6 in
Author: Martin Schader
Subject Area: Computers, Business & Economics
Item Width: 6.7 in
Format: Trade Paperback
