Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Data And Reality: A Timeless Perspective On Perceiving And Managing Information In Our Imprecise World, 3Rd EditionISBN13:9781935504214ISBN10:1935504215Author:Kent, William (Author)Description:Let's Step Back To The Year 1978 Sony Introduces Hip Portable Music With The Walkman, Illinois Bell Company Releases The First Mobile Phone, Space Invaders Kicks Off The Video Game Craze, And William Kent Writes Data And Reality We Have Made Amazing Progress In The Last Four Decades In Terms Of Portable Music, Mobile Communication, And Entertainment, Making Devices Such As The Original Sony Walkman And Suitcase-Sized Mobile Phones Museum Pieces Today Yet Remarkably, The Book Data And Reality Is Just As Relevant To The Field Of Data Management Today As It Was In 1978 Data And Reality Gracefully Weaves The Disciplines Of Psychology And Philosophy With Data Management To Create Timeless Takeaways On How We Perceive And Manage Information Although Databases And Related Technology Have Come A Long Way Since 1978, The Process Of Eliciting Business Requirements And How We Think About Information Remains Constant This Book Will Provide Valuable Insights Whether You Are A 1970S Data-Processing Expert Or A Modern-Day Business Analyst, Data Modeler, Database Administrator, Or Data Architect This Third Edition Of Data And Reality Differs Substantially From The First And Second Editions Data Modeling Thought Leader Steve Hoberman Has Updated Many Of The Original Examples And References And Added His Commentary Throughout The Book, Including Key Points At The End Of Each Chapter The Important Takeaways In This Book Are Rich With Insight Yet Presented In A Conversational And Easy-To-Grasp Writing Style Here Are Just A Few Of The Issues This Book Tackles: Has Business Intelligence Replaced Artificial Intelligence? Why Is A Map's Geographic Landscape Analogous To A Data Model's Information Landscape? Where Do Forward And Reverse Engineering Fit In Our Thought Process? Why Are We All Becoming Data Archeologists? What Causes The Communication Chasm Between The Business Professional And The Information Technology Professional In Most Organizations, And How Can The Logical Data Model Help Bridge This Chasm? Why Do We Invest In Hardware And Software To Solve Business Problems Before Determining What The Business Problems Are In The First Place? What Is The Difference Between Oneness, Sameness, And Categories? Why Does Context Play A Role In Every Design Decision? Why Do The More Important Attributes Become Entities Or Relationships? Why Do Symbols Speak Louder Than Words? What's The Difference Between A Data Modeler, A Philosopher, And An Artist? Why Is The 1975 Dream Of Mapping All Attributes Still A Dream Today? What Influence Does Language Have On Our Perception Of Reality? Can We Distinguish Between Naming And Describing? Binding:Paperback, PaperbackPublisher:Technics PublicationsPublication Date:2012-02-15Weight:0.99 lbsDimensions:0.49'' H x 10.01'' L x 7.98'' WNumber of Pages:164Language:English
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Book Title: Data And Reality: A Timeless Perspective On Perceiving And M...
Item Length: 8.3in.
Item Width: 10in.
Author: William Kent
Publication Name: Data and Reality : A Timeless Perspective on Perceiving and Managing Information in Our Imprecise World, 3rd Edition
Format: Trade Paperback
Language: English
Publisher: Technics Publications, LLC
Publication Year: 2012
Type: Textbook
Item Weight: 14.5 Oz
Number of Pages: 200 Pages