Description: CX Trinity by Alan J. Porter, Douglas Potter A compilation of 52 essays about customer experience, written by industry expert Alan J. Porter. These essays address Alans insights on creating a customer experience that gives customers the content they need within the right context. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.Any good customer experience is driven by a combination of three critical elements: Meeting the customers needsDelivering the right content to help the customerUnderstanding the context of where, when, and how the customer interacts with youThis book pulls together 52 essays that originally appeared as blog posts on Alans Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alans years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume. Author Biography Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences. Long Description CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content. Any good customer experience is driven by a combination of three critical elements: Meeting the customers needs Delivering the right content to help the customer Understanding the context of where, when, and how the customer interacts with you This book pulls together 52 essays that originally appeared as blog posts on Alans Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alans years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume. Details ISBN1937434745 Pages 218 Language English Year 2021 ISBN-10 1937434745 ISBN-13 9781937434748 Format Paperback Publication Date 2021-02-15 Author Douglas Potter UK Release Date 2021-02-15 Imprint XML Press Publisher XML Press Illustrator Douglas Potter Subtitle Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:131259301;
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ISBN-13: 9781937434748
Book Title: CX Trinity
Publisher: Xml Press
Item Height: 216 mm
Subject: Computer Science, Management, Marketing, Business
Publication Year: 2021
Number of Pages: 218 Pages
Publication Name: CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
Language: English
Type: Textbook
Item Weight: 259 g
Author: Alan J Porter
Item Width: 140 mm
Format: Paperback