Description: Customer Knowledge Management by Lutz M. Kolbe, Walter Brenner, Hubert Österle Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Dieses Buch beschreibt die prozessorientierte Anwendung von Instrumenten des Knowledge Management auf kundenorientierte Prozesse aus Marketing, Vertrieb und Service. Publisher Description Dieses Buch beschreibt die prozessorientierte Anwendung von Instrumenten des Knowledge Management auf kundenorientierte Prozesse aus Marketing, Vertrieb und Service. Dazu wird eine Rahmenarchitektur vorgestellt, die Konzepte des Customer Relationship Management mit denen des Knowledge Management integriert. Diese Sicht ermöglicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb und Service, aber auch in internen Leistungsbeziehungen. Die gezeigten Fallstudien dokumentieren die realisierbaren Potentiale aus Geschäfts- und IT-Sicht. Aus ihnen werden Handlungsempfehlungen fÜr das Projektmanagement und ein Ausblick auf zukÜnftige Herausforderungen abgeleitet. Das dargestellte St. Galler Modell fÜr Customer Knowledge Management basiert auf Praxiserfahrungen und Forschungsarbeiten, die durch Fallstudien namhafter Unternehmen systematisch und fundiert aufbereitet werden. Details ISBN 3642624529 ISBN-13 9783642624520 Title Customer Knowledge Management Author Lutz M. Kolbe, Walter Brenner, Hubert Österle Format Paperback Year 2013 Pages 294 Edition 03200th Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:158872989; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 61.73 USD
Location: Fairfield, Ohio
End Time: 2025-01-22T09:28:47.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783642624520
Book Title: Customer Knowledge Management
Number of Pages: Xvii, 294 Pages
Publication Name: Customer Knowledge Management : Kundenwissen Erfolgreich Einsetzen
Language: German
Publisher: Springer Berlin / Heidelberg
Subject: Marketing / General, Information Management, Enterprise Applications / General
Publication Year: 2013
Item Height: 0.3 in
Item Weight: 17.1 Oz
Type: Textbook
Item Length: 9.3 in
Subject Area: Computers, Business & Economics
Author: Lutz M. Kolbe
Series: Business Engineering Ser.
Item Width: 6.1 in
Format: Trade Paperback
