Description: Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike. Andrew Griffin
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EAN: 9780749469924
UPC: 9780749469924
ISBN: 9780749469924
MPN: N/A
Book Title: Crisis, Issues and Reputation Management: A Handbo
Number of Pages: 280 Pages
Language: English
Publication Name: Crisis, Issues and Reputation Management
Publisher: Kogan Page, The Limited
Item Height: 1.2 in
Subject: Public Relations, Decision-Making & Problem Solving, Management
Publication Year: 2014
Type: Textbook
Item Weight: 18.9 Oz
Author: Andrew Griffin
Subject Area: Business & Economics
Item Length: 9.7 in
Series: PR in Practice Ser.
Item Width: 7.4 in
Format: Trade Paperback
