Description: Crisis Communication : Practical PR Strategies for Reputation Management and Company Survival, Hardcover by Anthonissen, Peter F. (EDT), ISBN 0749454008, ISBN-13 9780749454005, Brand New, Free P&P in the UK No company or organization is immune to crisis. Every day, businesses run the risk of being affected. However, a crisis does not necessarily have to turn it into a disaster for the business or organization involved. Crisis Communication provides readers with practical advice on how to limit damage effectively by acting quickly and positively. This comprehensive and accessible title also explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book is essential reading for CEOs, general managers, communication officers, public relations practitioners and students of public relations.
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Book Title: Crisis Communication : Practical PR Strategies for Reputation Man
Number of Pages: 240 Pages
Language: English
Publication Name: Crisis Communication: Practical Pr Strategies for Reputation Management & Company Survival
Publisher: Kogan Page LTD
Publication Year: 2008
Subject: Marketing
Item Height: 234 mm
Item Weight: 547 g
Type: Textbook
Author: Peter Anthonissen
Item Width: 156 mm
Format: Hardcover