Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers

Description: Creating Breakthrough Ideas by Susan Squires, Bryan Byrne Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate.The book highlights several major topics in order to focus on critical aspects of the industrys highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals. Author Biography SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California. Table of Contents Foreword: Ethnography, Design, and Customer Experience: An Anthropologists Sense of It All by John F. Sherry Jr.Introduction: An Introduction to the Growing Partnership Between Research and Design by Susan Squires and Bryan ByrneConverging ProfessionsManaging for Breakthroughs: A View from Industrial Design by Charles LeinbachBehavioral Scientists Enter Design: Seven Critical Histories by William ReeseCreating Collaborative CulturesDesigning Collaborative Corporate Cultures by Bryan Byrne and Ed SandsCollaborative Work: Integrating the Roles of Ethnographers and Designers by Christina WassonTeam Roles in the Design Process: Living With and Creating Legacies the Benefit Design by Sally Ann ApplinEmerging Collaborative ProcessesDoing the Work: Customer Research in the Product Development and Design Industry by Susan SquiresA Clients Perspective on User-Centered Design by George WallsCommunicating with Clients by Rita DennyAnthroplogy and Industrial Design: A Voice from the Front Lines by Mark DawsonSemiotics as Common Ground: Connecting the Cultures of Analysis and Creation by Heiko SacherThe Future of DesignConclusion: Towards an Integrative Design Discipline by Ken FriedmanPostscript by Eric Arnould Promotional Explores the opportunities and challenges facing ethnographic researchers and designers who are learning to collaborate as they create breakthrough ideas. Long Description Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate. The book highlights several major topics in order to focus on critical aspects of the industrys highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals. Promotional "Headline" Explores the opportunities and challenges facing ethnographic researchers and designers who are learning to collaborate as they create breakthrough ideas. Details ISBN0897896823 Short Title CREATING BREAKTHROUGH IDEAS Language English ISBN-10 0897896823 ISBN-13 9780897896825 Media Book Format Hardcover DEWEY 658.575 Illustrations Yes Year 2002 Publication Date 2002-11-30 Subtitle The Collaboration of Anthropologists and Designers in the Product Development Industry Country of Publication United States Edited by Bryan Byrne Place of Publication Westport Author Bryan Byrne Imprint Praeger Publishers Inc DOI 10.1604/9780897896825 UK Release Date 2002-11-30 NZ Release Date 2002-11-30 US Release Date 2002-11-30 Audience Age 7-17 Pages 256 Publisher Bloomsbury Publishing Plc Audience Undergraduate AU Release Date 2002-11-29 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:9784826;

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