Description: Corporate Communication : Critical Business Asset for Strategic Global Change, Paperback by Goodman, Michael B.; Hirsch, Peter B., ISBN 1433119250, ISBN-13 9781433119255, Like New Used, Free shipping in the US This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
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Book Title: Corporate Communication : Critical Business Asset for Strategic G
Number of Pages: 229 Pages
Publication Name: Corporate Communication : Critical Business Asset for Strategic Global Change
Language: English
Publisher: Lang A&G International Academic Publishers, Peter
Subject: Marketing / General, Business Communication / General, Organizational Behavior, Management
Publication Year: 2014
Features: New Edition
Type: Textbook
Item Weight: 16.6 Oz
Author: Michael Goodman, Peter B. Hirsch
Item Length: 10 in
Subject Area: Business & Economics
Item Width: 7.1 in
Format: Trade Paperback
