Description: Corporate Communication by Otto Lerbinger Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a companys reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issuesEmphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainableDemonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planningEmphasizes the critical importance of relationships to corporations and their effect on reputationProvides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media. Author Biography OTTO LERBINGER, PHD, Economics Department, Massachusetts Institute of Technology, is Professor Emeritus of Public Relations at Boston University, specializing in corporate public affairs, crisis management, and international public relations. He has taught courses in Economic Behavior, Organizational Structure and Behavior, and Communication Theory. He also served as chairman of what is now the Department of Mass Communication, Advertising, and Public Relation, was Director of Research at the New York public relations firm of Ruder & Finn, and served as a consultant for several public relations firms. He has given lectures and seminars in Australia, Bahrain, Chile, China and Hong Kong, Colombia, England, and New Zealand. Details ISBN 1119471370 ISBN-13 9781119471370 Title Corporate Communication Author Otto Lerbinger Format Paperback Year 2018 Pages 360 Publisher John Wiley and Sons Ltd GE_Item_ID:136206882; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. 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Price: 79.78 USD
Location: Calgary, Alberta
End Time: 2024-12-25T06:31:35.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
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Refund will be given as: Money Back
ISBN-13: 9781119471370
Book Title: Corporate Communication
Number of Pages: 360 Pages
Language: English
Publication Name: Corporate Communication : an International and Management Perspective
Publisher: Wiley & Sons, Incorporated, John
Subject: Business Communication / General, Communication Studies, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Management
Publication Year: 2018
Item Height: 0.7 in
Item Weight: 21.7 Oz
Type: Textbook
Author: Otto Lerbinger
Subject Area: Computers, Language Arts & Disciplines, Business & Economics
Item Length: 9.8 in
Item Width: 6.9 in
Format: Trade Paperback
