Description: Corporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen Conditionof textbook is Authentic, Good with minimal wear to covers. Clean Pages,no marks or writing ShipsSecure USPS Ground for Free 1 day ShippingThe Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media.Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
Price: 40.95 USD
Location: West Chester, Pennsylvania
End Time: 2024-12-10T16:39:19.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Number of Pages: 336 Pages
Language: English
Publication Name: Corporate Communication : a Guide to Theory and Practice
Publisher: SAGE Publications, The Limited
Item Height: 0.9 in
Subject: Business Communication / General, Organizational Behavior, Public Relations, Economics / General
Publication Year: 2020
Type: Textbook
Item Weight: 24.4 Oz
Subject Area: Business & Economics
Author: Joep P. Cornelissen
Item Length: 9.8 in
Item Width: 7 in
Format: Hardcover
