Description: Corporate Branding in Fac Fan Pages : Ideas for Improving Your Brand Value, Paperback by Brito, Eliane Pereira Zamith, ISBN 1606499424, ISBN-13 9781606499429, Brand New, Free shipping in the US In Corporate Branding in Fac Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Fac fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, th suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies.
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Book Title: Corporate Branding in Facebook Fan Pages : Ideas for Improving Yo
Number of Pages: 140 Pages
Language: English
Publication Name: Corporate Branding in Facebook Fan Pages : Ideas for Improving Your Brand Value
Publisher: Business Expert Press
Subject: Public Relations, Web / Social Media, E-Commerce / Internet Marketing, Advertising & Promotion
Item Height: 0.3 in
Publication Year: 2015
Type: Textbook
Item Weight: 7.4 Oz
Subject Area: Computers, Business & Economics
Item Length: 9 in
Author: Carla Caires Abdalla, Maria Carolina Zanette, Ricardo Limongi, Eliane Pereira Zamith, Mateus Ferreira
Item Width: 6 in
Format: Trade Paperback
