Consumer psychology

Description: Consumer psychology Product Overview Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives?Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory LearningPerception AttentionEmotions Decision making Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real- life examples, including adverts and case studies, allowing you to relate the theory to everyday life.Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies. Read more Details Publisher ‏ : ‎ Open University Press; 1st edition (January 1, 2010) Language ‏ : ‎ English Paperback ‏ : ‎ 272 pages ISBN-10 ‏ : ‎ 033522928X ISBN-13 ‏ : ‎ 84 Item Weight ‏ : ‎ 1.1 pounds Dimensions ‏ : ‎ 6.69 x 0.62 x 9.45 inches Best Sellers Rank: #5,277,638 in Books (See Top 100 in Books) #3,214 in Marketing & Consumer Behavior #4,624 in Medical Applied Psychology #6,113 in Popular Applied Psychology #3,214 in Marketing & Consumer Behavior #4,624 in Medical Applied Psychology We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.

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