Description: Consumer Brand Relationships : Meaning, Measuring, Managing, Hardcover by Fetscherin, Marc (EDT); Heilmann, Tobias (EDT), ISBN 1137427108, ISBN-13 9781137427106, Like New Used, Free shipping in the US Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. Th discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
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Book Title: Consumer Brand Relationships : Meaning, Measuring, Managing
Number of Pages: Xxiv, 297 Pages
Language: English
Publication Name: Consumer Brand Relationships : Meaning, Measuring, Managing
Publisher: Palgrave Macmillan The Limited
Item Height: 0.7 in
Subject: Leadership, Consumer Behavior, International / General, Strategic Planning
Publication Year: 2015
Item Weight: 168.5 Oz
Type: Textbook
Author: Tobias Heilmann
Item Length: 8.5 in
Subject Area: Business & Economics
Item Width: 5.5 in
Format: Hardcover
