Description: Consumer Behavior Theories : Convergence of Divergent Perspectives With Applications to Marketing and Management, Paperback by Rajagopal (COR), ISBN 1947441140, ISBN-13 9781947441149, Brand New, Free shipping in the US This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in th present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Price: 19.88 USD
Location: Jessup, Maryland
End Time: 2025-01-09T03:11:08.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Consumer Behavior Theories : Convergence of Divergent Perspective
Publisher: Business Expert Press
Publication Year: 2018
Subject: General
Number of Pages: 196 Pages
Publication Name: Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management
Language: English
Type: Textbook
Subject Area: Business & Economics
Author: . Rajagopal
Format: Trade Paperback
