Description: Consumer Behavior: Buying, Having, and Being 9th Edition by Michael R. Solomon Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.
Price: 12.99 USD
Location: Del Rio, Texas
End Time: 2025-01-23T00:20:11.000Z
Shipping Cost: 6.88 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Book Title: Consumer Behavior
Author: Soloman
Language: English
Intended Audience: Young Adults, Adults
Genre: Business
