Description: payment | shipping rates | returns Consumer Behavior: A Decision-Making Approach Product Category : Books ISBN : 0538802006 Title : Consumer Behavior: A Decision-Making Approach EAN : 9780538802000 Authors : Bergeil, Blaise J., Walters, C. Glenn Binding : Hardcover Publisher : South-Western Pub Publication Date : 1989-04-01 Pages : 576 Signed : False First Edition : False Dust Jacket : False List Price (MSRP) : 48.95 Height : 1.2000 inches Width : 7.1000 inches Length : 9.2000 inches Weight : 2.3500 pounds Condition : Very Good ****GREAT CONDITION***CLEANPAGES*** Light edge wear to cover. Book Overview: This text uses the decision-making process to help students understand and predict what consumer buying choices will be. This process is paralleled by the strategies businesses use to solve problems and take advantage of new opportunities. The text focuses on four areas of consumer problem recognition, search for market related information, evaluation and decision and postpurchase assessment. Other topics include businesses use of consumer research, international consumer behaviour, consumer dissatisfaction and probable managerial reactions, and management decision as it relates to consumer choices. This book should be of interest to students in departments of marketing taking courses in market research and consumer behaviour. About Book Kona LLC Our company is dedicated to providing you with the best quality, lowest cost products on eBay. Payment We accept PayPal for all eBay orders. Please see payment details below. Shipping Multiple shipping options are available for this item. For more detail, please see below, and select the shipping option that is most convenient for you. International Shipping: Import duties, taxes, and charges are NOT INCLUDED in the item price or shipping charges. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding / buying. These charges are normally collected by the delivering freight (shipping) company or when you pick the item up do not confuse them for additional shipping charges. We do not mark merchandise values below value or mark items as "gifts." US and International government regulations prohibit such behavior. Returns Your satisfaction is very important to us. Please contact us via the methods available within eBay regarding any problems before leaving negative feedback. Any defects, damages, or material differences with your item, must be reported to us within 7 days of receipt of the item or 30 days from date of shipment. The returned merchandise must be postmarked within 30 days of the shipment notification. Non-deliveries must be reported within 30 days of Shipment Notification. Undeliverable, unclaimed, refused, or insufficient addresses will be subject to a 20% restocking fee plus the cost of shipping. © 2024 Book Kona LLC
Price: 19.9 USD
Location: Norfolk, Virginia
End Time: 2025-01-18T04:31:25.000Z
Shipping Cost: 4.99 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Consumer Behavior: A Decision-Making Approach
Number of Pages: 576 Pages
Publication Name: Consumer Behavior : a Decision Making Approach
Language: English
Publisher: Cengage South-Western
Publication Year: 1988
Subject: Consumer Behavior
Type: Textbook
Subject Area: Business & Economics
Author: C. Glenn Walters, Blaise J. Bergiel
Format: Hardcover
