Description: Citizen Coke : The Making of Coca-Cola Capitalism, Paperback by Elmore, Bartow J., ISBN 0393353346, ISBN-13 9780393353341, Used Good Condition, Free shipping in the US A critical history of Coca-Cola's business successes outlines the company's particularly effective strategies for production, cost control and franchising while citing Coke's role in world resource depletion and the obesity crisis. 17,500 first printing. Illustrations.
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Book Title: Citizen Coke : the Making of Coca Cola Capitalism
Number of Pages: 432 Pages
Language: English
Publisher: Norton & Company, Incorporated, w. w.
Topic: Business Ethics, Environmental Economics, Industries / Food Industry, Development / Sustainable Development, Corporate & Business History
Publication Year: 2016
Item Height: 1.3 in
Genre: Business & Economics
Item Weight: 14.2 Oz
Item Length: 8.3 in
Author: Bartow J. Elmore
Item Width: 5.5 in
Format: Trade Paperback