Business Without Boundary: The Story of General Mills by James Gray (English) Pa

Description: Business Without Boundary by James Gray Business Without Boundary was first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.The firm of General Mills is probably best known to millions of people as the maker of Gold Medal Flour FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Business Without Boundary was first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.The firm of General Mills is probably best known to millions of people as the maker of Gold Medal Flour and as the progenitor of that first lady of the kitchen and the airwaves, Betty Crocker. But, although its greatest fame is as a flour miller, the company engages in a host of other activities that attest to the foresight and creative thinking of its executives. In fact, the sky seems to be the only limit as the company extends its sights upward in Operation Skyhook, a United States navy research project for which General Mills makes and launches into the stratosphere giant plastic balloons.James Gray relates not only the history of General Mills since its founding in 1928 but also the background of the major companies that merged to form the larger corporation: the Washburn Crosby Company of Minneapolis, the Sperry Company of San Francisco, the Kell group of Texas and Oklahoma mills, and the Larrowe Milling Company of Detroit.Anyone interested in advertising and promotion will find fascinating the accounts of the early successes in radio advertising, including the first use of singing commercials and the phenomenal rise of Betty Crocker (voted the second best-known woman in America!) The scientific and technical research that is a cornerstone of the modern corporation is described in detail, as is the development of the products control method, a General Mills innovation now widely adopted in industry.For those curious to understand how business expands, for those interested in a close-up of industrial leaders, for anyone who wants to sharpen his view of America at work, this is an important book. Back Cover Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible to scholars, students, researchers, and general readers. Rich with historical and cultural value, these works are published unaltered from the original University of Minnesota Press editions. The books offered through Minnesota Archive Editions are produced in limited quantities according to customer demand and are available through select distribution partners. Author Biography James Gray was a professor of English at the University of Minnesota and served as literary editor for the Chicago Daily News and The St. Paul Pioneer Press-Dispatch. He is the author of On Second Thought (1946), the official centennial history of the University of Minnesota, 1851-1951 (1952), and Business Without Boundary: The Story of General Mills (1954), all published by the University of Minnesota Press. Table of Contents Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible to scholars, students, researchers, and general readers. Rich with historical and cultural value, these works are published unaltered from the original University of Minnesota Press editions. The books offered through Minnesota Archive Editions are produced in limited quantities according to customer demand and are available through select distribution partners. Long Description Business Without Boundary was first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. The firm of General Mills is probably best known to millions of people as the maker of Gold Medal Flour and as the progenitor of that first lady of the kitchen and the airwaves, Betty Crocker. But, although its greatest fame is as a flour miller, the company engages in a host of other activities that attest to the foresight and creative thinking of its executives. In fact, the sky seems to be the only limit as the company extends its sights upward in Operation Skyhook, a United States navy research project for which General Mills makes and launches into the stratosphere giant plastic balloons. James Gray relates not only the history of General Mills since its founding in 1928 but also the background of the major companies that merged to form the larger corporation: the Washburn Crosby Company of Minneapolis, the Sperry Company of San Francisco, the Kell group of Texas and Oklahoma mills, and the Larrowe Milling Company of Detroit. Anyone interested in advertising and promotion will find fascinating the accounts of the early successes in radio advertising, including the first use of singing commercials and the phenomenal rise of Betty Crocker (voted the second best-known woman in America!) The scientific and technical research that is a cornerstone of the modern corporation is described in detail, as is the development of the products control method, a General Mills innovation now widely adopted in industry. For those curious to understand how business expands, for those interested in a close-up of industrial leaders, for anyone who wants to sharpen his view of America at work, this is an important book. Description for Bookstore Business Without Boundarywas first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.The firm of General Mills is probably best known to millions of people as the maker of Gold Medal Flour and as the progenitor of that first lady of the kitchen and the airwaves, Betty Crocker. But, although its greatest fame is as a flour miller, the company engages in a host of other activities that attest to the foresight and creative thinking of its executives. In fact, the sky seems to be the only limit as the company extends its sights upward in Operation Skyhook, a United States navy research project for which General Mills makes and launches into the stratosphere giant plastic balloons.James Gray relates not only the history of General Mills since its founding in 1928 but also the background of the major companies that merged to form the larger corporation: the Washburn Crosby Company of Minneapolis, the Sperry Company of San Francisco, the Kell group of Texas and Oklahoma mills, and the Larrowe Milling Company of Detroit.Anyone interested in advertising and promotion will find fascinating the accounts of the early successes in radio advertising, including the first use of singing commercials and the phenomenal rise of Betty Crocker (voted the second best-known woman in America!) The scientific and technical research that is a cornerstone of the modern corporation is described in detail, as is the development of the products control method, a General Mills innovation now widely adopted in industry.For those curious to understand how business expands, for those interested in a close-up of industrial leaders, for anyone who wants to sharpen his view of America at work, this is an important book. Details ISBN0816660018 Author James Gray Short Title BUSINESS W/O BOUNDARY MINNESOT Publisher University of Minnesota Press Edition Description Minnesota Archi Language English ISBN-10 0816660018 ISBN-13 9780816660018 Media Book Format Paperback Residence US Imprint University of Minnesota Press Country of Publication United States Subtitle The Story of General Mills Place of Publication Minnesota Illustrations Illustrations, black and white DEWEY 679.131 664.7065* UK Release Date 1954-10-27 NZ Release Date 1954-10-27 US Release Date 1954-10-27 Pages 397 Year 1954 Publication Date 1954-10-27 Audience General AU Release Date 1954-10-26 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161718258;

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