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Publication Name: Palgrave Macmillan
Book Title: Brand Media Strategy : Integrated Communications Planning in the Digital Era
Number of Pages: 256 Pages
Language: English
Publisher: Palgrave Macmillan
Topic: Marketing / General, Strategic Planning, Advertising & Promotion
Item Height: 0.9 in
Publication Year: 2010
Illustrator: Yes
Genre: Business & Economics
Item Weight: 15 oz
Item Length: 9.6 in
Author: Antony Young
Item Width: 6.4 in
Format: Hardcover
