Book In English E-Commerce Website Optimization: Why 95% Of Your Website

Description: Book In English E-Commerce Website Optimization: Why 95% Of Your Website Visitors Don't Buy, And What You Can Do About It Dan Croxen-John, Johann van Tonder Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners. "'A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs.'" - John Donnellan, Director, E-Commerce EMEA, Canon Europe "'At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.'" - Dr Dave Chaffey, co-Founder, SmartInsights.com "'This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.'" - Avinash Kaushik, Digital Marketing Evangelist, Google and author of Web Analytics 2.0 and Web Analytics: An Hour a Day "'Highly recommended for anyone who's looking to optimize their online store.'" - Paras Chopra, Founder & Chairman, VWO "'Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth.'" - Bratt Wittwer, former CEO, Qualaroo SPECIFICATIONS: Author: Dan Croxen-John, Johann van Tonder/Дэн Кроксен-Джон, Иоганн ван Тондер Series: Business, Money, and Economics Publisher: Kogan page Language: English Publication Date: 2020 Number of pages: 272 pst Format: Paperback Width: 158 mm / 6,2" Height: 235 mm / 9,3" Weight: 420 g ISBN: 9781789664423 Якщо ви шукаєте будь-яку книгу, обов'язково напишіть мені. Я постараюся знайти її вам у найкоротший термін.Если вы ищете любую книгу, обязательно напишите мне. Я постараюсь найти ее вам в кратчайшие сроки.If you are looking for any book, please write to me. I will try to find it for you as soon as possible. IMPORTANT!!! The an absolutely book is new, there are no traces of use and defects on the cover, the condition of the pages is excellent, there are no defects, scratches, abrasions, tears and stains. SHIPPING!!! We ship WORLDWIDE. We ship to your eBay address using AIRMAIL with TRACKING NUMBER. A wide range of different kits/books will allow you to choose what you need. SEE MY OTHER ITEMS!Please ask questions before purchasing. Please don't forget to leave positive feedback.

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End Time: 2025-01-17T20:43:37.000Z

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