Description: About the AuthorW. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked No. 2 in The Thinkers50 listing of the World’s Top Management Gurus and are the recipients of numerous academic and management awards including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne is a member of President Barack Obama’s Board of Advisors on education.
Price: 15.99 USD
Location: DELHI, DELHI
End Time: 2024-11-16T06:05:22.000Z
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Publication Year: 2015
Format: Trade Paperback
Language: English
Book Title: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested
Illustrator: Yes
Author: W. Chan Kim, Renée A. Mauborgne
Publisher: Harvard Business Review Press
Genre: Business & Economics
Topic: Marketing / Industrial, Industries / General, General, Strategic Planning
