Description: New, Hardback cover. Free shipping included. Details:OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. Product detailsPublisher : Harvard Business Review Press; Expanded edition (January 20, 2015)Language : EnglishHardcover : 320 pagesISBN-10 : 1625274491ISBN-13 : 978-1625274496Reading age : 10 years and upItem Weight : 10.2 ouncesDimensions : 7.76 x 5.08 x 0.81 inches
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End Time: 2024-11-14T11:55:09.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
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Publication Name: Blue Ocean Strategy, Expanded Edition
Signed: No
Ex Libris: No
Title: Blue Ocean Strategy, Expanded Edition
Narrative Type: Nonfiction
Original Language: English
Intended Audience: Adults
Inscribed: No
Vintage: No
Personalize: No
Subtitle: How to Create Uncontested Market Space and Make the Competition I
EAN: 9781625274496
ISBN: 9781625274496
Release Year: 2015
Personalized: No
Country/Region of Manufacture: US
Release Date: 01/20/2015
Book Title: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
Number of Pages: 320 Pages
Language: English
Publisher: Harvard Business Review Press
Item Height: 1.2 in
Topic: Marketing / Industrial, Industries / General, General, Strategic Planning
Publication Year: 2015
Illustrator: Yes
Genre: Business & Economics
Item Weight: 19 Oz
Item Length: 9.2 in
Author: W. Chan Kim, Renée A. Mauborgne
Item Width: 6.1 in
Format: Hardcover
