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Publication Name: McGraw-Hill Education
Publication Year: 2004
Edition: 15
Book Title: Basic Marketing
Language: English
Publisher: McGraw-Hill Companies, T.H.E.
Item Height: 1.3 in
Topic: Marketing / General
Features: Revised
Genre: Non-Classifiable, Business & Economics
Item Weight: 72.1 Oz
Item Length: 11.1 in
Author: Perreault
Item Width: 8.7 in
Book Series: Mcgraw-Hill/Irwin Series in Marketing
Format: Hardcover
