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Basic Marketing : A Global-Managerial Approach Hardcover

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Basic Marketing : A Global-Managerial Approach HardcoverBasic Marketing : A Global-Managerial Approach Hardcover

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Features: EX-LIBRARY

Book Title: Basic Marketing : A Global-Managerial Approach Hardcover

Number of Pages: 896 Pages

Language: English

Publication Name: Basic Marketing : a Global-Managerial Approach

Publisher: McGraw-Hill School Education Group

Publication Year: 1995

Subject: Marketing / General

Item Weight: 64.1 Oz

Type: Textbook

Subject Area: Business & Economics

Author: William D. Perreault, E. Jerome Mccarthy

Series: Mcgraw-Hill Series in Marketing

Format: Hardcover

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