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Features: EX-LIBRARY
Book Title: Basic Marketing : A Global-Managerial Approach Hardcover
Number of Pages: 896 Pages
Language: English
Publication Name: Basic Marketing : a Global-Managerial Approach
Publisher: McGraw-Hill School Education Group
Publication Year: 1995
Subject: Marketing / General
Item Weight: 64.1 Oz
Type: Textbook
Subject Area: Business & Economics
Author: William D. Perreault, E. Jerome Mccarthy
Series: Mcgraw-Hill Series in Marketing
Format: Hardcover