Description: About this Item The item is a book Paperback The Author Name is Basant Rathore The Title is Strategic Media Planning and Buying : Integration of Traditional and Digital Media Condition New Other Comments Edition Number - 0001. Edition_description - . Pages Count - 442. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Industries / Media & Communications SOCIAL SCIENCE / Media Studies SOCIAL SCIENCE / Regional Studies Product Description - This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning like media mix selections, media vehicle selections and media buying across all types of media. This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 167437896
Price: 65.77 USD
Location: US
End Time: 2025-01-22T11:55:21.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Industries / Media Communications
Brand: Taylor & Francis Ltd
Weight: 0.61
Style: NA
Title: Strategic Media Planning and Buying Integration of Traditional
Release Title: Strategic Media Planning and Buying Integration of Traditional
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Strategic Media Planning and Buying Integration of Traditional
Colour: NA
Material: NA
Department: NA
Movie/TV Title: Strategic Media Planning and Buying Integration of Traditional
UPC: 9781032724577
EAN: 9781032724577
ISBN: 9781032724577
Binding Type: Perfect
Item Height: 22.86
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 420 Pages
Publication Name: Strategic Media Planning and Buying : Integration of Traditional and Digital Media
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2024
Subject: Media Studies, Regional Studies, Commerce, Industries / Media & Communications
Type: Textbook
Item Weight: 28.7 Oz
Subject Area: Social Science, Business & Economics
Item Length: 9.2 in
Author: Basant Rathore
Item Width: 6.1 in
Format: Trade Paperback
