Description: B2b Social Selling Strategy : Connect With Customers, Build Relationships and Drive Sales, Paperback by Atherton, Julie, ISBN 1398604496, ISBN-13 9781398604490, Brand New, Free shipping in the US
Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage.
78% of social sellers outsell peers who dont use social media. And yet many B2B sales professionals still arent confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs.
Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.
Price: 39.16 USD
Location: Jessup, Maryland
End Time: 2024-10-24T16:22:26.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: B2b Social Selling Strategy : Connect With Customers, Build Relat
Number of Pages: 280 Pages
Publication Name: B2b Social Selling Strategy : Connect with Customers, Build Relationships and Drive Sales
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2022
Item Height: 0.6 in
Subject: Sales & Selling / Management, E-Commerce / Internet Marketing
Item Weight: 15.4 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Julie Atherton
Item Width: 6.1 in
Format: Trade Paperback
