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Book Title: Advertising and Promotion: an Integrated Marketing Communications
Number of Pages: 1760 Pages
Publication Name: Advertising and Promotion: an Integrated Marketing Communications Perspective
Language: English
Publisher: Mcgraw-Hill Education
Subject: Marketing / General, Advertising & Promotion
Publication Year: 2014
Item Height: 1.8 in
Item Weight: 63.2 Oz
Type: Textbook
Author: George E. Belch, Michael A. Belch
Subject Area: Business & Economics
Item Length: 10.9 in
Item Width: 8.7 in
Format: Hardcover