Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Advertising And A Democratic PressISBN13:9780691604930ISBN10:0691604932Author:Baker, C. Edwin (Author)Description:In This Provocative Book, C Edwin Baker Argues That Print Advertising Seriously Distorts The Flow Of News By Creating A Powerfully Corrupting Incentive: The More Newspapers Depend Financially On Advertising, The More They Favor The Interests Of Advertisers Over Those Of Readers Advertising Induces Newspapers To Compete For A Maximum Audience With Blandly Objective Information, Resulting In Reduced Differentiation Among Papers And The Eventual Collapse Of Competition Among Dailies Originally Published In 1994 The Princeton Legacy Library Uses The Latest Print-On-Demand Technology To Again Make Available Previously Out-Of-Print Books From The Distinguished Backlist Of Princeton University Press These Editions Preserve The Original Texts Of These Important Books While Presenting Them In Durable Paperback And Hardcover Editions The Goal Of The Princeton Legacy Library Is To Vastly Increase Access To The Rich Scholarly Heritage Found In The Thousands Of Books Published By Princeton University Press Since Its Founding In 1905 Binding:Paperback, PaperbackPublisher:PRINCETON UNIV PRPublication Date:2014-07-14Weight:0.68 lbsDimensions:0.46'' H x 9.21'' L x 6.14'' WNumber of Pages:216Language:English
Price: 45.32 USD
Location: USA
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Book Title: Advertising And A Democratic Press
Number of Pages: 216 Pages
Publication Name: Advertising and a Democratic Press
Language: English
Publisher: Princeton University Press
Subject: Journalism, Advertising & Promotion
Publication Year: 2014
Item Height: 0.5 in
Type: Textbook
Item Weight: 1 Oz
Author: C. Edwin Baker
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 9.2 in
Series: Princeton Legacy Library
Item Width: 7.4 in
Format: Trade Paperback
