Description: Advances in Global Marketing Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). A Research Anthology Author(s): Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol Format: Hardback Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319613840, 978-3319613840 Synopsis This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
Price: 174.69 GBP
Location: Aldershot
End Time: 2025-01-05T09:07:14.000Z
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Book Title: Advances in Global Marketing
Number of Pages: 517 Pages
Language: English
Publication Name: Advances in Global Marketing: a Research Anthology
Publisher: Springer International Publishing A&G
Publication Year: 2017
Subject: Marketing, Business
Item Height: 235 mm
Item Weight: 1212 g
Type: Textbook
Author: Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol, Leonidas C. Leonidou
Item Width: 155 mm
Format: Hardcover
